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The present research utilizes an experimental design to examine the influence of age designations upon differential ratings of a stimulus person; 280 college students heard a recorded discussion by a SP described as being either 25 or 65 years of age. Ratings were made on 46 items taken from the Tuckman-Lorge Stereotype Scale and arranged in semantic differential format. The data indicate no significant differences in the ratings of the SP in either experimental or control groups. Although not significant, younger age groups tended to rate the older individuals more positively. Such findings question both the use of chronologi-cal categories in assessing age-related attitudes as well as that research which reports the predominately negative character of such responses.
Bell et al. (Sat,) studied this question.