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Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion | Synapse

December 1, 1986Open Access

Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

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Resumen

The purpose of this report is to make available two sets of persuasive messages one for fictitious brands of 12 types of consumer products and the other for 20 sociopolitical issues. These communications were developed as part of a research program directed at obtaining reliable persuasion effects.

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Cite This Study

Pratkanis et al. (Mon,) studied this question.

synapsesocial.com/papers/6a219c2ddf884daff7580bc3 https://doi.org/https://doi.org/10.1177/0146167286124016

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Delayed Persuasion as a Consequence of1982 · 9 citations
2In search of reliable persuasion effects: I. A computer-controlled procedure for studying persuasion.1977 · 35 citations
3Consumer involvement, message attention, and the persistence of persuasive impact in a message‐dense environment1993 · 44 citations
4In search of reliable persuasion effects: III. The sleeper effect is dead: Long live the sleeper effect.1988 · 180 citations
5In search of reliable persuasion effects: II. Associative interference and persistence of persuasion in a message-dense environment.1983 · 31 citations