Why Pod? Further Explorations of the Motivations for Independent Podcasting

This article presents the results of a follow-up study examining the motivations of independent podcasters. Results from a web-based survey found that podcasting continues to be dominated by educated, professional males over 30, most of whom are not podcasting full-time. Podcasters are highly engaged with their audiences and continue to seek new business models to support potential full-time podcasting. Motivations for podcasting are consistent with the theory of produsage, which stresses the importance of community, feedback, and continual improvement. Podcasters take their activities seriously and see podcasting as an alternative to traditional radio.