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Preface The Beginning of a Research Agenda, 1984 A Communication-Information Theory of Competitive Interaction A Methodology for Studying Competitive Actions and Responses Firm Reputation and Rivalry Competitive Actions and Rivalry Responders and Rivalry Industry Environments and Rivalry Competitive Moves, Responses and Organizational Performance An Alternative Perspective on Rivalry Avoiding Wars with Competitors Summarizing and Integrating the Results
Burgelman et al. (Thu,) studied this question.