November 1, 1998

Predecisional Distortion of Product Information

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Resumen

Two consumer choice experiments reveal distortion of product information. When relatively equivocal information about two hypothetical brands is acquired one attribute at a time, the evaluation of ...

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Cite This Study

Russo et al. (Sun,) studied this question.

synapsesocial.com/papers/6a21ffa14ae3d5108796e6d5 https://doi.org/https://doi.org/10.2307/3152163

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