Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1Identifying Innovators in Consumer Product Markets1992 · 291 citations
2. 2The Innovative Communicator in the Diffusion Process1975 · 95 citations
3. 3Consumer Behavior: Building Marketing Strategy1997 · 656 citations
4. 4Generalized Change Agents and Innovativeness1971 · 41 citations
5. 5Fashion involvement, self‐monitoring and the meaning of brands1998 · 254 citations