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User demographic and behavior data obtained from real user observation provide valuable information for designers. Yet, such information can be misinterpreted if presented as statistic figures. Personas are fictitious user representations created in order to embody behaviors and motivations that a group of real users might express, representing them during the project development process. This article describes the persona as being an effective tool to the users' descriptive model.
Aquino et al. (Sat,) studied this question.
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