December 1, 2006

Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models

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Resumen

(2006). Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models. Journal of Advertising: Vol. 35, No. 4, pp. 21-34.

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Taylor et al. (Fri,) studied this question.

synapsesocial.com/papers/6a224399e8ef4064f24ed82f https://doi.org/https://doi.org/10.2753/joa0091-3367350402

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