Older Americans' Dining Out Preferences

ABSTRACT Continuing growth of the older population segment has forced restaurants to prepare for dynamic social changes in the U.S. As the number of older Americans increases, physical and psychological changes associated with aging impact their dining out behavior. A survey of 407 Americans aged 55 and over was conducted in August 2001 in Indiana to determine how older Americans make eating out decisions. Results of this study suggest that older Americans are more likely to dine out for socialization than convenience. This paper provides useful information for restaurants to understand the growing older market and to make marketing plans.