June 1, 1976

Preference of Relevant Others and Individual Choice Models

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Journal Article Preference of Relevant Others and Individual Choice Models Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar *Professor of Marketing, The Wharton School, University of Pennsylvania. Author Notes Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 50–57, https://doi.org/10.1086/208650 Published: 01 June 1976

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Yoram Wind (Tue,) studied this question.

synapsesocial.com/papers/6a2305633b0298f8f757f741 https://doi.org/https://doi.org/10.1086/208650

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