Getting social with recruitment

Purpose This article aims to discuss the growing popularity of social networking as a recruitment tool and to outline some of the key considerations that organizations must take when embarking on social recruiting. Design/methodology/approach This is a best practice guide based on Jobpartners' experience of providing e‐recruitment solutions to a number of blue‐chip global companies. Findings The article outlines best practice when it comes to social recruiting, highlighting how one major global retail brand has successfully integrated social media tools into its recruitment strategy. Originality/value The article will be of interest to HR professionals at organizations of all sizes interested in how to get best value from social recruiting.