Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall

Journal Article Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall Get access James M. Munch, James M. Munch Search for other works by this author on: Oxford Academic PubMed Google Scholar John L. Swasy John L. Swasy Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 69–76, https://doi.org/10.1086/209146 Published: 01 June 1988 Article history Received: 01 May 1985 Revision received: 01 November 1987 Published: 01 June 1988