Artificial Intelligence as a Cultural Phenomenon of the Metamodern Era: A Socio-Philosophical Analysis of Algorithmic Reality

Generative algorithmic systems produce shifts in the individual, in the organization of knowledge, and in the fabric of social reality, and it is these shifts that are at the center of the article, while the technologies themselves remain more in the background. The analysis focuses on the transformation of human subjectivity in the context of metamodernity. Thinking and writing, information searching and interpretation, and the creation of visual images gradually lose their autonomy and increasingly imply interaction with a digital intermediary. Practices of trust in knowledge and their transformation under the influence of generative systems form a separate line of consideration, which includes difficulties in source verification and an increasing dependence of perception on algorithmic filtering. The subject oscillates between the expectation of technological support and the fear that meaning will be substituted, and the author carefully tracks this oscillation. The study covers the influence of generative artificial intelligence on cognitive strategies and communicative practices, creative processes, and the ways in which the subject builds its identity in the space of contemporary digital culture. Methodologically, the work draws on social philosophy, media philosophy, and philosophy of technology. The analysis employs ideas from metamodernity, algorithmic culture, infosphere, and actor-network theory. This set of approaches is necessary to consider AI as a participant in social relations: it influences communication, changes perception habits, and redistributes cognitive actions among the individual, interfaces, data, and models. The scientific novelty of the work is related to understanding generative artificial intelligence as a cultural phenomenon of the metamodern era, where algorithmic mediation becomes a form through which messages, thinking, information interpretation, and meaning production are increasingly mediated by machines. This creates a characteristic metamodern oscillation between our trust in a rational system and doubt in the validity of its conclusions. Artificial intelligence transforms the relationship between individuals and knowledge, reality, and their own subjectivity. The search for information accelerates, texts and visual images are generated faster, but verifying sources, checking context, and understanding content become increasingly complex tasks, and under these conditions, artificial intelligence fosters new practices of knowledge, trust, and responsibility in digital culture.