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Measuring consumer satisfaction in internet banking | Synapse

April 1, 2008

Measuring consumer satisfaction in internet banking

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Resumen

What service-quality attributes must Internet banks offer to induce consumers to switch to online transactions and keep using them?

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Liao et al. (Tue,) studied this question.

synapsesocial.com/papers/6a245eb75a1ccf8e4d551d48 https://doi.org/https://doi.org/10.1145/1330311.1330322

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