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Abstract The study of emotion has regained prominence in the fields of psychology and rhetoric. Despite this interest, little has been written about the art of making an emotional appeal. This essay focuses on the writing of Quintilian, in particular Book VI of his Institutes of Oratory, in an effort to describe his theory of emotional appeal, and to see whether it has relevance today. The essay presents Quintilian's theory in the form of "rules."
Richard A. Katula (Wed,) studied this question.
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