The Need for Artificial Intellingence (AI) in Tourism Management

The paper presents a model for evaluating the influence of Artificial Intelligence (AI) on the tourist experience. The proposed AIDE model performs AI evaluation in all travel stages, from pre-travel, during travel and post-travel. The results were obtained through the practical application of the model by using the Chat GPT application in the tourist-tourist destination interaction. The four evaluation components are: attract attention (A) and generate interest (I), stimulates the desire (D) to travel and creates emotion (E) through the experience of visitors.