June 28, 2008Journal of Services Marketing403 citations

The impact of experiential consumption cognitions and emotions on behavioral intentions

AMAnna S. MattilaPennsylvania State University LALuisa AndreuUniversitat Jaume I

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Resumen

Purpose – The purpose of this paper is to examine cognitive and affective antecedents and consequences of satisfaction in the context of hedonic services.

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Mattila et al. (Sat,) studied this question.

synapsesocial.com/papers/6a7dd7a1e5d85d18548c9f3e https://doi.org/https://doi.org/10.1108/08876040810881704

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