Research on Marketing Strategies of Enterprise in the Context of the Digital Economy

With the rapid development of the digital economy, enterprise marketing faces both significant challenges and opportunities. This article aims to study the marketing strategies of enterprises in the context of the digital economy, in order to provide assistance for enterprises to achieve high-quality development in the digital age. On one hand, this article analyzes the impact of the digital economy on consumer behavior, and on the other hand, it explores the transformation brought by the digital economy to the marketing methods of enterprises. Based on this analysis, this article summarizes five optional marketing strategies for enterprises in the digital economy era, and provides insights and suggestions for the transformation of enterprise marketing strategies in the context of the digital economy, hoping to inspire relevant research and practice.