ABSTRACT This study examines how specific features influence the adoption of green technology to attain corporate environmental sustainability. Data were collected from 273 managers at five‐star hotels in Turkey over 2 months (March–April 2025). The model was analyzed using structural equation modeling (SEM) in SmartPLS, and the sample size was deemed sufficient. The results demonstrate that technical efficacy, innovative design and methods, and lifecycle assessment significantly affect green technology adoption, with lifecycle assessment emerging as the most influential predictor. Furthermore, adopting green technology directly enhances cost‐effectiveness, market competitiveness, and environmental performance, thereby positively contributing to corporate sustainability. This research advances the field by: (a) establishing a conceptual framework that integrates several previously underexplored concepts (b) providing empirical evidence from the Turkish hotel industry, where these topics have not been extensively examined and (c) paving the way for further research into the relationship between green technology adoption and long‐term corporate sustainability practices.
Parvez et al. (2026) studied this question.
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