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March 1, 1989Journal of Consumer Research

Measurement of Consumer Susceptibility to Interpersonal Influence

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Authors

WBWilliam O. BeardenRNRichard G. NetemeyerJTJesse E. Teel

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Bearden et al. (1989) studied this question.

synapsesocial.com/papers/69c5fe3dba3489c9ace9f835https://doi.org/10.1086/209186
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