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October 3, 2019Journal of Islamic marketing

Islamic marketing and consumer behaviour: a systematic literature review

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Authors

JFJessen FlorenTRTareq RasulAGAzmat Gani

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Floren et al. (2019) studied this question.

synapsesocial.com/papers/69dda5749fad9331731011f4https://doi.org/10.1108/jima-05-2019-0100
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