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April 19, 2026International Journal of Electronic Business0 citations

Does online review given by actual shoppers impact brand attitude of e-commerce platforms

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ACAbhinav Brahm ChandelACAshish ChaturvediMSMukesh Kumar Singh

Key Points

  • The central aim is to investigate whether online reviews from actual shoppers affect brand attitude towards e-commerce platforms.
  • Analysis of online consumer sentiment through review aggregation
  • Comparison between positive and negative reviews
  • Survey of consumer attitudes towards brands after exposure to reviews
  • Positive online reviews significantly enhance brand attitude
  • Negative reviews lead to a noticeable decrease in brand perception
  • Consumers trust reviews from actual shoppers more than promotional content

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Chandel et al. (2026) studied this question.

synapsesocial.com/papers/69e47282010ef96374d8e7e0https://doi.org/10.1504/ijeb.2026.10077763
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