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December 1, 1985Academy of Management Journal337 citations

Product-Market Diversification and Market Power.

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CMCynthia A. MontgomeryNorthwestern University

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Abstract

This study examines relationships among diversification, market structure, and firm performance. Theory and empirical data are offered that argue that highly diversified firms have lower market pow...

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Cite This Study

Cynthia A. Montgomery (1985) studied this question.

synapsesocial.com/papers/6a09c00659b902245b4616f0https://doi.org/10.2307/256237
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