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Journal Article Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features Get access Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 3, December 1986, Pages 337–347, https://doi.org/10.1086/209073 Published: 01 December 1986 Article history Received: 01 August 1985 Revision received: 01 June 1986 Published: 01 December 1986
Morris B. Holbrook (1986) studied this question.