Key points are not available for this paper at this time.
Journal Article A Longitudinal Study of Television Advertising Effects Get access George P. Moschis, George P. Moschis Search for other works by this author on: Oxford Academic PubMed Google Scholar Roy L. Moore Roy L. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 3, December 1982, Pages 279–286, https://doi.org/10.1086/208923 Published: 01 December 1982 Article history Received: 01 August 1981 Revision received: 01 July 1982 Published: 01 December 1982
Moschis et al. (1982) studied this question.