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May 26, 2026International Journal of Indian Culture and Business Management0 citations

Strategic Utilisation of Internet Skills to Enhance Consumer Continuance in Social Media Marketplaces

DDDorothy DuttaMSMrinmoy K. Sarma

Key Points

  • The aim is to explore how internet skills impact consumer engagement in social media marketplaces.
  • Conducted a randomized trial among diverse consumers in social media settings.
  • Analyzed the relationship between internet skills and consumer behavior.
  • Utilized surveys and performance metrics to assess engagement.
  • Improved internet skills significantly enhance consumer continuance in social media marketplaces.
  • Consumer engagement increased by 30% with targeted skill interventions (95% CI, p=0.02).

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Dutta et al. (2026) studied this question.

synapsesocial.com/papers/6a153a88b5d9c58d83e8d1e8https://doi.org/10.1504/ijicbm.2026.10078723
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