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July 1, 1992Journal of Marketing

Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories

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MBMark BergenSDShantanu DuttaOWOrville C. Walker

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Bergen et al. (1992) studied this question.

synapsesocial.com/papers/6a23d8b4b57190d467d39230https://doi.org/10.2307/1252293
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