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Rajagopal Raghunathan | Synapse
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Rajagopal Raghunathan
Consumer Behavior in Brand Consumption and Identification
The University of Texas at Austin
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
48 pubs · 7,878 cites · h-index 24
Affiliations
The University of Texas at Austin
Kellogg's (Canada)
New York University
Publications