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Michael G. Luchs | Synapse

MG

Michael G. Luchs

Consumer Behavior in Brand Consumption and Identification

William & Mary

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

42 pubs · 4,502 cites · h-index 21

Affiliations

Work Experience

William & Mary

2010 - 2025

Williams (United States)

2011 - 2022

Florida State University

2020 - 2020

San Francisco State University

2020 - 2020

Marymount University

2015 - 2015

Publications