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Subhadip Roy | Synapse
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Subhadip Roy
Consumer Behavior in Brand Consumption and Identification
Indian Institute of Management Ahmedabad
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Research focus
Consumer Behavior in Brand Consumption and Identification
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102 pubs · 1,801 cites · h-index 27
Affiliations
Indian Institute of Management Ahmedabad
University of Jammu
Indian Institute of Management Udaipur
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