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August 6, 2025Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi0 citationsOpen Access

Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults

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HÇHaşim Çapar

Key Points

  • MAIN FINDING: Health information-seeking behavior varies among American adults using social media for health-related issues.
  • KEY EVIDENCE: Significant factors include online health searches, appointments, health device ownership, and education level.
  • APPROACH: The study analyzed data from 7,000 participants collected by the Health Sciences National Trends Survey (HINTS).
  • SIGNIFICANCE: Understanding social media's role in health information access can improve public health strategies and reduce misinformation.

Abstract

Aim: One of the active areas of use of social media is support, advice and information search on health-related issues. The aim of this study is to reveal health-seeking behavior via social media. Material and Method: This cross-sectional study was conducted by the National Cancer Institute (NCI) with 7,000 data collected by the Health Sciences National Trends Survey (HINTS) in the USA between March 7 and November 8, 2022 complies with the STROBE guideline. T-test and ANOVA analysis was conducted. Jamovi was used for analysis. Results: The variables of gender, sending a message to a healthcare provider, looking at online test results, and volunteering to share health data with healthcare providers were not statistically significant, but the variables such as searching for health information online, making an appointment online, owning a wearable health device, and volunteering to share health data with family and friends, sharing health data with physicians through electronic devices, income, and education are statistically significant. Conclusion: Social media can be easily accessed by everyone. Therefore, it is extremely convenient and easily accessible in terms of health information search behavior. However, despite this advantage, it also needs to be constantly monitored in terms of information pollution and false and misleading information.

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Cite This Study

Haşim Çapar (2025) studied this question.

synapsesocial.com/papers/689522069f4f1c896c429405https://doi.org/10.46413/boneyusbad.1618408
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