An empirical analysis of the impact of innovation and entrepreneurship education on the creativity of higher vocational students

At present, major universities are actively carrying out innovation and entrepreneurship education courses to develop the creative potential of college students. In order to analyze the impact of participation in entrepreneurship and innovation education on college students’ creativity, the study took students from a certain province as a research sample, conducted a follow-up survey, and analyzed the current students’ creativity level and participation in entrepreneurship and innovation education. Ordinary Least Squares (OLS) regression was used to analyze the impact of entrepreneurship and innovation education on college students’ creativity. In order to enhance the credibility of the results, the propensity score matching method (PSM) was also used to verify the impact of participation in entrepreneurship and innovation education on students’ creativity. The analysis results show that the current creativity score of college students in my country is 107.6, which is at an average level; students who do not participate in entrepreneurship and innovation education have the lowest creativity score, and students who are rich in imagination and dare to take risks are more willing to actively participate in entrepreneurship and innovation education. OLS regression and PSM results show that participation in entrepreneurship and innovation education will significantly and positively affect the creativity of college students. Among them, active participation and both types of participation have significant effects on college students’ creativity, while passive participation has no significant effect. Therefore, colleges and universities need to carry out entrepreneurship and innovation education in a variety of ways, fully mobilize the enthusiasm of students to participate, and improve the level of students’ creativity. Specific recommendations include developing interactive hands-on courses, motivating students to participate in innovation competitions and entrepreneurial activities, and providing guidance and resource support to promote personalized development.