This study investigates the key factors influencing the adoption of electric vehicles (EVs) among consumers, with afocus on socio-demographic, economic, psychological, and policy-related dimensions. Utilizing a mixed-method approach, primary data were collected from 300 respondents through structured questionnaires. The quantitative data were analyzed using descriptive statistics, correlation, regression, and factor analysis. The findings reveal that income, education level, environmental concern, and technological readiness significantly influence consumer intention to adopt EVs. Government incentives, such as subsidies and tax benefits, are perceived as strong motivators, though limited awareness and insufficient charging infrastructure continue to hinder adoption. Furthermore, consumer attitudes toward EVs improve notably with direct experience, such as test driving, while a lack of detailed knowledge remains a barrier. The study concludes that a combination of policy reform, public education, and infrastructure development is essential to accelerate EV adoption. Recommendations include enhancing awareness campaigns, expanding charging infrastructure, and encouraging test drive programs to build consumer confidence and interest in electric mobility. Key Words: Electric Vehicle Adoption, Consumer Behaviour, Government Incentives, Environmental Concern and Charging Infrastructure.
Kousar et al. (Thu,) studied this question.
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