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July 1, 2025SMART Journal of Business Management Studies

Role of Digital Marketing in Empowering MSMEs: Adoption Practices and Performance Impact

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Authors

JMJithesh Mon MulloolKKK. KumuthadeviANA. E. Neethu

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Overview

This analysis finds digital marketing adoption improves business performance in MSMEs, highlighting challenges and growth strategies.

Key Points

  • Digital marketing adoption positively influences business performance in MSMEs, indicating a need for expanded adoption strategies.
  • Key evidence shows that MSMEs employing digital marketing see substantial growth compared to non-adopters in Kerala.
  • Assessment of challenges faced by MSMEs reveals significant obstacles to effective digital marketing adoption in India.
  • Identifying actionable recommendations may enhance digital marketing use, supporting MSME growth and economic development.

Cite This Study

Mullool et al. (2025) studied this question.

synapsesocial.com/papers/68af5218ad7bf08b1ead9932https://doi.org/10.34293/2321-2012.2025.0002.10
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