Analysis on Influencing Factors and Countermeasures of Enterprises Going to Sea

Since the Belt and Road Initiative was proposed, Chinese enterprises have been constantly going global. Meanwhile, foreign enterprises are also seeking to establish global sales networks to optimize their global supply chains. An analysis of the motivations, strategies, and outcomes associated with the globalization efforts of both Chinese and foreign enterprises reveals that such entities will sustain their international expansion initiatives to pursue market growth and profit enhancement. This article employs the literature review method, exploring and reflecting on articles related to the global market and domestic and foreign enterprises, with most of the data coming from real records. Finally, it is concluded that there is no uniform model for Chinese and foreign enterprises to go global. They must adapt to local conditions and keep pace with the time. The sensitivity of cultural, legal and political environments is increasingly becoming a key strategic consideration.