The purpose of the study is to identify how mobile marketing influences consumer buying behavior. This study examines background information regarding mobile marketing in its role in influencing customer purchasing decisions in Saudi Arabia. The paper has enlightened the reader concerning how quality products and services contribute to the purchasing decision of consumers. Technology, content management systems, and talent in the enhancement of mobile marketing processes are discussed. The research offers information on the significance of the primary data collection in the research process and the contribution of the statistical analysis. The key focus questions in the research have been answered concerning the effect of mobile marketing on consumer purchasing. There is a graphical representation of data in findings and analysis. The graphs show that the respondents gave accurate answers in the survey. The results of the graphs have been useful in establishing the role of technology, proper content management, employees, and planning in improving mobile marketing. Data triangulation has helped in collecting the essential information when it comes to conducting research. The mobile marketing of companies in Saudi Arabia can be improved through employee training, improvement of content, and the appropriate choice of digital platforms.
Mohamed Hani Ramadan Elhatrea (Thu,) studied this question.