This research explores the influence of key behavioral factors on cryptocurrency purchase intentions in the context of a volatile digital asset market. Specifically, it investigates how herding behavior and perceived ease of use (PEU) directly affect individual investment decisions to purchase cryptocurrencies, and how global interest rate fluctuations moderate these relationships. Data were collected through an online survey of 210 active cryptocurrency traders in Indonesia and Malaysia, and the analysis employed a cross-sectional quantitative design us-ing structural equation modeling (SEM). The findings reveal that PEU has a significant positive impact on purchase intention by enhancing investor confidence, encouraging proactive information seeking, and alleviating the anxiety typically associated with digital asset investments. Additionally, the results show that global interest rate fluctuations play a moderating role, amplifying the effect of herding behavior on purchase intention. Specifically, higher interest rate volatility increases the influence of social conformity on investor decision-making. This research contributes to the field of behavioral finance and extends prospect theory by demonstrating the complex interplay between technology-related perceptions and macroeconomic risk signals in shaping investment behavior in the cryptocurrency market.
Rahmawati et al. (Wed,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: