Capital and Black Entrepreneurship: Distinct Ways That Capital Manifests Among Black Entrepreneurs and Small Business Owners

The study employed a community cultural wealth framework and examined the distinct use of cultural capital by Black entrepreneurs. Using qualitative investigation, including interviews with 42 participants, I explored cultural capital utilized by the sample and the role of identity negotiation and maintenance. Findings showcased complex dynamics centered around cultural capital, namely, familial, resistance, and aspirational capital, where Black entrepreneurs relied on community and social support, mentorship, and exercised intentional measures to counter discriminatory practices. Outcomes demonstrated that Black entrepreneurs, despite not being historically afforded generalized types of capital, utilized cultural capital to engage with consumers and showcase their identity, thus elevating their business endeavors.