The film industry is a dynamic and influential sector that significantly contributes to global culture and the economy. However, achieving financial sustainability in this competitive environment presents several challenges. This research explores the critical issues impacting the financial sustainability of the film industry, including rising production costs, changing consumer behaviors, and the disruption caused by digital streaming platforms. It examines various strategies employed by industry stakeholders to maintain financial viability, such as diversified revenue streams, international co-productions, and the adoption of advanced technologies. Furthermore, the paper discusses future directions, emphasizing the need for innovative business models, policy support, and sustainable production practices. The research intends to provide insights on how the film business could negotiate economic uncertainty and attain long-term financial stability by means of a thorough investigation of these factors.
Singh et al. (Wed,) studied this question.