What type of study is this?

This is a Associative quantitative approach study.

September 10, 2025Open Access

The Effect of Promotion and Product Quality on Purchase Decisions

Key Points

Promotion and product quality positively influence purchasing decisions, suggesting marketing efficacy.
Significant findings indicate product quality has the greatest influence on consumer choices.
Data collected via questionnaires from 100 respondents provided the basis for statistical analysis.
The results highlight the importance of enhancing product quality and promotional strategies.

Abstract

This study aims to examine the influence of promotion and product quality on purchasing decisions at Carl's Jr. in Central Park, West Jakarta. The method used was an associative quantitative approach, with data collected through questionnaires from 100 respondents. Analysis was conducted using simple and multiple linear regression. The results indicate that promotion and product quality have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality has the greatest influence. These findings imply the importance of promotional strategies and product quality improvements in driving consumer purchasing decisions

The Effect of Promotion and Product Quality on Purchase Decisions

Key Points

Abstract

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