September 16, 2025Open Access

Navigating the Challenges of Green Consumerism: An Indian Perspective

Key Points

High prices and limited selection pose challenges for green consumerism in India, impacting purchase decisions.
Sustainable marketing strategies have become crucial for businesses targeting environmentally conscious consumers.
The rising interest in Ayurvedic products indicates a shift towards natural alternatives among Indian consumers.
Collaboration between businesses, governments, and consumers is essential for fostering a sustainable market environment.

Abstract

This paper explores the challenges and opportunities of green consumerism and sustainable marketing in India. As concern for the environment grows, businesses are adapting their strategies to prioritize sustainability. Green marketing is becoming increasingly important, emphasizing eco-friendly products and practices. Indian consumers are recognizing the value of natural and Ayurvedic products. However, challenges persist, including high prices, limited selection, and inadequate marketing. Businesses must prioritize transparency and sustainability to overcome these challenges. Governments also have a critical role to play in promoting environmental awareness. By working together, businesses, governments, and consumers can create a more sustainable future. Effective messaging, consumer outreach, and company transparency are crucial for overcoming the obstacles of green consumerism.

Read Full Paperexternally

AI से पूछें

Bookmark

View Full Paper