Digital transformation has revolutionized business communication, enabling organizations to adapt to hybrid work environments that combine in-office and remote work. Applications such as Zoom, Slack, Microsoft Teams, and project management software like Asana have transformed how teams exchange information, make decisions, and collaborate across geographical and cultural boundaries. This transformation brings significant benefits, including greater clarity, speed, and quality of communication, but also challenges such as information overload, communication breakdowns, and coordination within global teams. This paper explores how digital transformation impacts the efficiency of business communication in hybrid environments, with a focus on the role of organizational cultures, global teams, and strategies for optimization.
Blagojević et al. (Tue,) studied this question.