Analysing Value Chain Constraints of Carrot cv. Pusa Rudhira: A Stakeholder-Centric Approach

In India, majority of the farmers are small and marginal, who rely upon subsistence farming and are not aware of the changing demands of the market. Conventionally the farmers sell their produce locally at a relatively low price and the involvement of large number of market intermediaries reduces the producer’s share in the consumer rupee. Thus, there is need that farmers may be associated with upgraded value chains so that they also become more beneficial partners. Under this given context the current study was conducted to analyse the constraints faced by the stakeholders of Carrot cv. Pusa Rudhira. The locale for the study was Uttar Pradesh and New Delhi, and the sample consists of 80 farmers and 40 stakeholders. The main constraints faced by the farmers were lack of availability of the seeds of carrot cv. Pusa Rudhira (R.B.Q Score 96.76, Rank I), high price of seed as compared to other commercial varieties available in the market (R.B.Q Score 96.45, Rank II), faded colour of the produce (R.B.Q Score of 95.89, Rank III), and blackening of carrot from tip portion (R.B.Q Score, 95.43, Rank IV). The other stakeholders revealed that the main constraints faced by them were related to high price fluctuation, wastage of produce, and lack of cold storage facility.