The aesthetic characteristics of everyday objects influence cognitive processes, behavior, and subjective well-being. However, incorporating aesthetic parameters into experimental research remains challenging, as traditional approaches rely on subjective attractiveness assessments, making systematic control difficult. This study aims to overcome these limitations by identifying an aesthetic parameter that can be precisely manipulated under controlled experimental conditions. The paper examines key parameters used to evaluate aesthetic appeal and their limitations. It establishes criteria for an aesthetic parameter suitable for experimental manipulation. As an alternative approach, surface neatness is proposed as a controllable parameter with distinct valence. Its advantages, methodological constraints, and potential applications in cognitive sciences are analyzed.
Леднева et al. (Thu,) studied this question.