Blockchain technology significantly enhances food traceability, leading to increased consumer trust in organic products.
The findings indicate that improved transparency in food supply chains positively influences consumer intentions toward purchasing organic food.
This research utilizes an observational analysis to examine the effects of blockchain on consumer perceptions and behaviors in the organic food market.
The implications of this study highlight the potential for blockchain to enhance trust and transparency in the sustainable food sector.
Abstract
The aim of this research is to explore how blockchain technology impacts food traceability and increases consumer trust, thereby influencing their intentions to purchase organic food.