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Recent years have witnessed a global uptick in populist candidates and sentiment. Populist communication and campaign styles are well-studied, but whom in the U.S. mass public is attracted to populist ideas and why is still subject to debate. Using unique survey data, we employ latent profile analysis to estimate constellations of characteristics and orientations that relate to support for populist ideas in the United States. Instead of a single, linear path, there are several routes to populist support composed of many combinations of social, psychological, and political characteristics. Whereas some turn to populism because they feel like victims of the political system, others do so to create exclusive sovereignty for their preferred identity group(s). We also find that populist support is more connected to psychological and political orientations than socioeconomic circumstances or even political predispositions, such as partisanship. While populism, itself, is not anti-democratic, some forms of populist support appear to be exclusionary on the grounds of race, religion, and political identity.
Armaly et al. (Fri,) studied this question.