In Search of New Dimensions for Religious Tourism: The Case of the Ancient City of Nessebar

Religious tourism is a growing phenomenon that is increasingly intertwined with cultural tourism, particularly in countries like Bulgaria, which possesses a wealthy heritage of religious interest. The Ancient City of Nessebar, a UNESCO World Heritage site with a rich religious history, provides a unique case study for examining this dynamic. This study employed a mixed-methods approach, including documentary analysis and case study methodology, to investigate the current state of religious tourism in Nessebar. The research revealed the underutilization of Nessebar’s religious sites for tourism purposes, despite their potential value. A complex interplay between mass tourism, cultural preservation, and the decline of traditional religious practices was identified.