Establishing Brand Loyalty in the Fashion and Lifestyle Industry of Bangladesh: A Qualitative Investigation

Acquainting oneself with the pertinent habits and routines of a unique brand's loyal and prospective consumers is essential for aligning with them. The emphasis and demonstration of our study has been on the visible ways in which a brand builds long-term connections with its consumers. Learn how three popular fashion brands—Le Reve, Infinity, and Sailor—use tactics that center on maintaining a constant voice for the brand, checking that products are up to par, and interacting with consumers. All the pertinent information, including the brands' stated restrictions, is in our study report. The essential outcomes regarding the implementation of each brand's marketing plans were effectively objectified by us. Also, the way the brand linked all the important things they did to keep their loyal consumers coming back. In order to get some understanding of our relevant brands, we used our study paper as a springboard to include our data collecting methodologies. In addition, the brand saliences and awareness, as well as the attitudes of loyal and non-loyal consumers towards these brands, may be better understood thanks to this study report. Also, we included our results in an effort to help some of the companies through the difficult times they had when they were just starting out.