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This paper explores how enterprises can achieve sustainable growth through innovative business models in the dynamic global market environment. It begins by defining the concepts of business models and innovation, constructing a theoretical framework based on value network theory and the resource-based view, and explaining their application in modern business practices. It then analyzes the internal and external driving forces behind enterprise innovation, including organizational culture, leadership, technological advancements, and changes in market demand. Through case studies in digital transformation, the platform economy, and sustainable development, the paper demonstrates the practical implementation of business model innovation and its promotion of long-term corporate development. The conclusion summarizes the key success factors of innovative business models, discusses challenges and countermeasures in the implementation process, and provides suggestions for future research directions.
Bangjie Yin (Sun,) studied this question.
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