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Within the tourism industry, the creation, popularization, and dissemination of visual assets and cultural symbols attract significant attention. However, sports tourism delves deeper into this realm, emphasizing content innovation, creativity, and the application of knowledge. Amid the rapid development of a national unified market, the sports tourism industry chain, with intellectual property at its core, has become a crucial factor. Currently, the industry chain faces issues such as short chains, broken chains, and narrow chains. To address these challenges, decentralization is necessary to ensure the stability of industry chain connections and promote value-driven chain development. Furthermore, it is crucial to address the diminishing marginal returns and diversification of the industry chain.
Wang et al. (2024) studied this question.